The Adidas Superstar 2 is Truly a Classic Among Adidas Shoes
The Adidas Superstar 2 is arguably the most prolific sneaker the world has ever seen. Introduced by German athletic equipment giant Adidas in 1969 as simply the Superstar, it was the first ever low top basketball shoe to feature an all leather upper. Identified by its iconic rubber shell toe, it became known by such nicknames as the “Shell Heads,” “Shell Toes,” and “Shell Shoes.”
Adidas Superstar 2 Maintains Street Credibility
It quickly became the preferred shoe among NCAA and NBA basketball players alike and by the mid 1970′s, the Adidas Superstar had permeated mainstream culture and was absolutely the most stylish shoe to be seen wearing, especially among the urban b-boy set. The Adidas Superstar 2 still maintains it’s street credibility to this day as one of the most original and classically stylish pair of sneakers that money can buy.
Adidas Superstar 2 Not Just Worn By Basketball Players
Besides college and professional basketball players, early adopters of the Adidas Superstar included graffiti artists, rappers, break dancers & dj’s, most notably, the Queens New York Hip Hop trio, RUN DMC. So much were RUN DMC enamored by the Adidas Superstar 2 that they published and recorded a song in 1986 entitled “My Adidas.” With the world listening and watching RUN DMC rocking their “Shell Heads” complete with fat laces and showing off all of the numerous different color combinations that were available and along with a now quilted tounge, had come to be know as the Adidas Superstar 2. Since expanding from the original offering of black, navy, red and white, It wasn’t long before executives at Adidas noticed the potential market that the prolific hip hop trio had now exposed to the Superstar 2 and after noticing thousands of fans wearing the shoe at one of their concerts, Adidas signed RUN DMC to a $1.5 million endorsement sponsorship… the first ever non-athletes to receive such an endorsement from any athletic equipment company, a practice that has increasingly continued by nearly all atheletic shoe manufactureres since that deal was forged in 1986.
The Adidas Superstar 2 Comes In Hundreds Of Color Combinations
In the years since the first offering of the Adidas Superstar 2, there have been literally thousands of different color combinations and bold patterns offered by the German shoe giant, many of which are highly sought after by sneaker collectors all over the world. Collectible and rare pairs of these amazing sneakers have been know to fetch prices well into the tens of thousands of dollars. Color combination offerings as diverse as all of the NBA colors to an edition devoted to the Star Wars franchise have been made in limited editions every year since those first RUN DMC editions, and the popularity of the Adidas Superstar 2 does not seem to be waning anytime soon. Many celebrities such as rock musicians, movie stars and even video game characters proudly wear the Adidas Superstar 2 and even consider the shoes an integral part of their identity. The website adidas.com even has an application in which the consumer can design his or her very own custom color combinations of the Adidas Superstar 2 opening the variety of available color combinations into a virtually limitless number of different versions that one can own.
The sky really is the limit when speaking of the future of the Adidas Superstar 2. With limitless color combinations, impeccable street credibility, Hollywood chic on their side and a colorful storied history behind them, The Adidas Superstar 2 truly are an amazing shoe and are firmly ingrained in fashion and athletic culture worldwide.


